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How Liquid Death Went From a "dumb idea" to a $700Million Company
In 2009, when Mike Cessario was attending a concert sponsored by Monster Energy, he noticed that the cans given to the band were filled with water and…
 • Scale Theory
How Airbnb reached 1.5 Million Reservations in 3 Years
When Joe Gebbia and Brian Chesky founded Airbnb in 2007, it was just 3 airbeds at their home. So how did it grow to 1.5 million reservations in less…
 • Scale Theory
Hero Cosmetics Went From An Amazon Store to a $630 Million Exit in 5 Years
Ju Rhyu struggled with acne breakouts and was fed up with the creams that left her with irritated skin. But her luck changed when she traveled to South…
 • Scale Theory
How Away Sold 1200 Bags Before Their First Product Was Released
In 2015, two cofounders decided to start a direct-to-consumer(D2C) luggage brand. They set their eyes on launching in the December holiday season. But…
 • Scale Theory
YETI Became a $3.5 Billion Comany Selling Premium Coolers to Niche Stores
In 2006, the Seider brother decided to sell durable coolers at 10x the price of commercial ones. 17 years later, YETI is a $3.5 Billion dollar brand…
 • Scale Theory
Gymshark's Bootstrapped Journey to a £1 Billion Valuation
Happy Monday everyone!
 • Scale Theory
How DoorDash Dominated Food Delivery By Making A Contrarian Bet
Hey there! DoorDash is pretty much the big dog in the food delivery market, with 60% of the market share. But when it started in 2013, it was just a…
 • Scale Theory
Scale Theory
Scale Theory
Lessons, moments, and mindset from iconic entrepreneurs.

Scale Theory

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